HEL Performance has extended its Official Sponsor status in the Bennetts British Superbike Championship for a further two years following a new agreement with MotorSport Vision Racing, the commercial rights holder of the Championship, to enter a fourteenth and fifteenth consecutive season during 2023 and 2024 respectively.
The UK brand is the only UK Company of its kind to design and manufacture its entire range of mainline stainless steel high-performance brake line fittings in-house, using Star Sliding Head CNC machines.
HEL Performance products are now available through local outlets in 80 countries across six of the seven continents and will continue to be showcased at each round of the Bennetts British Superbike Championship, with trackside branding and their race support truck featuring within the paddock at all eleven events.
The partnership will also continue to include the title rights of the British Junior Supersport Championship as part of HEL Performance’s activation within the series for the fourth and fifth consecutive season. This continued association maintains HEL Performance’s drive to collaborate with the next generation of riders in the sport.
HEL Performance owner Simon Lane said: “We are so excited to be entering our fourteenth season supporting the British Superbike Championship, especially in the current climate when the importance of high-level branding shines through. The power of the series can never be underestimated, and it has helped us drive double digit growth year on year since we started with the Championship all those years ago. Our huge thanks to Stuart, the whole team and the paddock who have supported us throughout.”
Bennetts British Superbike Championship Series Director Stuart Higgs commented: “I am delighted to announce the extended partnership with HEL Performance and their commitment to the Championship for a further two seasons. The partnership will continue to feature the title sponsorship of the British Junior Supersport Championship, reaffirming their commitment to the junior series.”